A medium box of Who Gives A Crap 100% Recycled Toilet Paper with colourful wrappers - eco-friendly, biodegradable and sustainable toilet paper

Graphic with blue background showing a toilet paper roll and purple wave Who Gives A Crap packaging. Text reads: “48 Double length rolls = 96 Regular Rolls.” Small text at the bottom says: “Based on a review of supermarket products in July 2025”

Woman holds handful of colourful Who Gives a Crap recycled toilet paper rolls. Copy over the image reads ‘Over 28,000 5 star reviews’.

Soft and scrunchable toilet paper roll held with hands

Walking woman carries containers of water on head and hip and smiles. Image by WaterAid (Abhijit). Who Gives A Crap donates 50% of profits to clean water & sanitation non-profits.

Woman collecting box of Who Gives a Crap toilet paper from front porch of home smiles as she opens box

100% Recycled Toilet Paper

Our eco-friendliest rolls – soft and scrunchable.

24 rolls €32,00

48 rolls €50,00

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100% Recycled Toilet Paper

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€32,00

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About the product

Details

Double length rolls, 400 sheets
Super comfy 3 ply
10cm x 10cm sized sheets
100% recycled paper (no virgin trees used!)
Biodegradable and plays well with most septic tanks

Why recycled?

Every day, over 1 million trees are cut down to make traditional toilet paper. Such a waste! Cutting down trees just for TP is a total no-no for us. That’s why these rolls are made using 100% recycled materials. Helping to reduce deforestation by wiping your bum is what we’d call a yes-yes.

How does it feel?

Our toilet paper might feel a bit different since, well, it is a bit different. Most mainstream, blanket-like toilet paper comes from destroying virgin trees — and we won’t stand for that. Instead, we’ll sit down to enjoy all the good we’re doing just by using the loo.

B Corp™ Certified for Environmental Impact

50% of profits donated

FSC Certified

Carbon neutral shipping

50% of profits donated

We donate 50% of profits to clean water and sanitation non-profits around the globe. So every time you use our products, you're helping the billions of people in need gain access to these life-saving services.

Our impact

This video was produced for Who Gives A Crap by BBC StoryWorks Commercial Productions. Learn how your purchase supports communities like Antonate's.

Eco that really works

100% Recycled paper

Helps reduce deforestation

Plastic-free rolls

Super long rolls

Frequently Asked Questions

How are these different from the 100% bamboo rolls?

Our 100% recycled rolls are the eco-friendliest toilet paper we make. While our bamboo TP is a bit stronger, it also costs a bit more to make. If you’re not so sure about switching, remember we offer a 100% money back guarantee!

Wait, are you recycling used toilet paper?

We understand why you might think this, but the answer is no — we use post consumer waste paper! Ok, we hear it now too. We use recycled office paper, not used toilet paper, to make our TP. Get your head out of the sewer!

Where do you get your post consumer waste paper?

Our recycled materials are sourced locally to our production facilities from schools and office buildings. It consists primarily of old office supplies like letterheads, memos and maybe even a love letter or two. We take recycled paper waste and turn it into TP gold.

Why wrap the rolls individually?

Long story short, we have to wrap our rolls in something to keep them moisture-free and hygienic. We could wrap 6 rolls together (that’s the limit), but we’d need to use a much thicker paper. The net paper used (by weight) to wrap a 6 pack in heavy duty paper vs. six individual rolls in the thin tissue paper we use is effectively the same. It’s either this or plastic — and we hate plastic

Is this TP expensive?

When it comes to price, we think our rolls are a pretty sweet deal. Most TP brands measure by cost per roll (not per sheet), so they can make single-length rolls with fewer sheets. But because we make double-length rolls (at least 370 sheets), our toilet paper may seem a bit more expensive. In reality, we’re about on par (if not more affordable) than TP you’d find at a supermarket.

Is it safe?

We're confident our products are safe (as defined in the EU GPSR). But hey, life happens! If you do encounter any unexpected issues, our EU Responsible People are here to help: productsafety@whogivesacrap.org 🧻💪